Available · London, UK · Global Talent Visa

Chintan
Soni

AI Evangelist · MarTech Architect · Digital Strategist

I translate digital complexity into boardroom clarity. 20+ years architecting performance, programmatic & AI-driven growth — now building the next wave of agentic marketing intelligence.

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Chintan Soni
Chintan Soni
AI Evangelist · Paid Media & Programmatic Expert
Available Immediately
20+
Years in Digital
£80M+
Media Managed
120+
Team Led
118%
YoY Growth
Brands Served
McDonald'sDominosAbbottMaricoGodrejAsian PaintsIndira IVF
AI Agent ArchitectProgrammatic ExpertMarTech StrategistmFunnel.ai FounderPerformance Marketing40 Under 40 WinnerMMA Advisory BoardGlobal Talent VisaAI Agent ArchitectProgrammatic ExpertMarTech StrategistmFunnel.ai FounderPerformance Marketing40 Under 40 WinnerMMA Advisory BoardGlobal Talent Visa
20+
Years in Digital Marketing & AdTech
£80M+
Annual Paid Media Budgets Managed
118%
YoY Digital Spends Growth Delivered
43%
YoY Profitability Uplift via Automation
120+
Digital Experts Led Across 7 Verticals
mFunnel.ai · AI Evangelist

Building Agentic Marketing Intelligence

Purpose-built AI agents that automate and optimise every layer of the marketing stack — from media buying to lead qualification.

01
💰
Cost Optimisation & CPL Agent
Real-time bid management, AutoNegate via nGrams, and frequency optimisation through Google ADH — driving down CPL without sacrificing reach or brand safety.
Performance AI
02
🎨
Creative Production Agent
LLM-powered pipelines generating on-brand ad assets — copy, visuals, variants — aligned to audience signals and funnel stage.
Creative AI
03
📊
Media Planning Agent
Autonomous cross-screen planning synthesising first-party data and market signals into optimised channel strategies.
Planning
04
🎯
Budget Allocation Agent
Dynamic budget redistribution using live performance signals — every pound working hardest based on marginal contribution.
Optimisation
05
🤖
Lead Qualification Agent
Voice and conversational bots that qualify, score, and route leads in real-time — replacing costly SDR workflows with intelligent automation.
VoiceBot · LLM
06
🛒
Feed Optimisation Agent
Intelligent D2C product feed management — dynamic titles, descriptions, and categorisation that continuously improve Shopping campaign performance for ecommerce brands.
D2C · Commerce
Proof of Work

Case Studies

Real outcomes from real campaigns. Each case study represents a complex challenge solved with precision data, smart technology, and strategic thinking.

McDonald's India · mcdelivery.co.in
McDonald's drove 2X growth in delivery orders using granular Ads Data Hub insights
McDonald's India wanted to gauge the effectiveness of their marketing investment by analysing the impact of each impression on driving more delivery orders. Bespoke view-attribution and exposure-path analysis was deployed to unlock key signals for the brand.
Approach
  • Leveraged Ads Data Hub & CM360 to analyse 7M+ users exposed to ads at granular level
  • Segregated audiences into effective frequencies and time-band exposures
  • Exposure path-analysis to identify creative combinations driving highest conversions
  • Multi-touch attribution across video platforms to identify optimal media mix
2X
Order Rate Growth
5–8
Optimal Exposure Frequency
"The depth ADH and CM360 offer is unmatched. Evolving attribution science with new tools is key to getting elevated, actionable insights." — Arvind RP, Director Marketing Digital, McDonald's India
McDonald's India
Google ADH CM360 BigQuery
📎
More Case Studies Coming Soon
Send Chintan your brief — he'll share relevant proof of work directly
Career Arc

Where I've Created Impact

Oct 2022 – Present
mFunnel.ai
Founder & Chief Operating Officer
  • Architected end-to-end GTM for an Agentic AI Marketing platform targeting SMBs
  • 23% uplift in 60-day retention through rigorous multivariate testing
  • LLM-driven discovery and automated lead qualification pipelines
  • Shaped AI-first brand positioning: trust, integrity, performance
AI / LLMGTM StrategyProduct-Led Growth+23% 60-Day Retention
Sep 2013 – Sep 2025 · 12 Years
Madison Communications
Vice President — Performance & Programmatic
  • Personally accountable for £80M+ annual paid media investment across Search, Social & Programmatic
  • Scaled agency digital spends 118% YoY using TV+ strategy and 1P data infrastructure
  • Increased profitability 43% YoY through workflow automation and process redesign
  • Led cross-functional teams of 120+ across performance, analytics, creative and programmatic
  • Designed advanced attribution frameworks (BigQuery, ADH, GCloud)
£80M+ Budget118% YoY Growth43% Profitability Uplift120+ Team
Earlier Roles
Pixel4 · Ticketvala · EHG
Group Head & Online Marketing Leadership
  • Pixel4 Media: Scaled revenue from $7K → $260K/month; traffic from 40K → 1.5M users
  • Ticketvala: Tripled sales while reducing CPA by 65%
  • Everyday Health Group: Delivered 300% YoY revenue growth
37× Revenue Growth3× Sales300% YoY
Expertise Map

Where I Add the Most Value

AI Agent Building & GTM
mFunnel.aiLLM Pipelines
Programmatic & AdTech
DV360CM360DMP/CDP
Data & Attribution
BigQueryADHTV→Digital
Performance Marketing
SearchSocialPaid Media
C-Suite Advisory
Board DecksP&L Ownership
CRO & Experimentation
A/B / MVTMS Clarity
Paid Media Platforms
Google AdsMeta AdsTikTok AdsLinkedIn AdsDV360CM360
Data & Analytics
BigQueryGoogle ADHGA4GTM / SGTMLooker StudioGCloud
CRM & MarTech
SalesforceZoho CRMCAPI / ECLAppsFlyerFirebaseKochava
CRO & Dev
MS ClarityHotJarHTML/CSSPHP/MySQL
Industry Standing

Recognition & Influence

🏛️
MMA Global Advisory Board
Brand Safety & MarTech Council member
🏆
2× 40 Under 40 Winner
Digital Marketing Leadership recognition
⚖️
Jury — EMVIES & MMA Smarties
India's most prestigious effectiveness awards
🎤
International Speaker
National & international industry events · ISA Member
Engagement Fit

Is This the Right Engagement?

Good advisors qualify engagements as carefully as clients choose them. Paste your brief or role description and get an honest, AI-powered assessment — including when I'm not the right fit.

✓Strong fit: Performance marketing overhaul, programmatic strategy, AI agent roadmap, MarTech architecture, attribution framework, D2C growth
✗Weaker fit: Deep software engineering, early-stage fundraising, pure creative direction, legal/regulatory compliance
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Paste your brief for an instant honest assessment
Let's build something remarkable together.

Available for fractional engagements, advisory roles, and speaking opportunities across the UK and globally.

✉️
Email[email protected]
📞
Phone+44 7771 046933
 💼
LinkedInlinkedin.com/in/sonichintan
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