Recoverable spend / mo
£18,240
+12% vs last month
Wasted keywords
47
3 new since last sync
Avg organic position
1.4
On targeted waste queries
% of total SEM budget
23%
Could be reallocated
Monthly waste trend
Paid spend on organically-dominant keywords
Waste by campaign
Top 5 campaigns with overlapping organic
Competition index distribution
Waste keywords segmented by competition level
Potential savings by category
Keyword intent groupings
Quick wins — highest savings, lowest risk
Position ≤1.5 · Competition index < 15 · High CPC
| Keyword | Org. pos. | Comp. | Monthly spend | Saving |
|---|
Manual review
Automated
£18,240 / mo
Total recoverable spend across 47 opportunities · select rows to preview impact
| Keyword | Org. position | Competition index | Monthly impressions | Paid CPC | Monthly spend | Est. saving | Risk |
|---|
Total queries tracked
14,280
Last 28 days
Avg organic CTR
4.8%
+0.3% vs prior period
Queries at position 1–3
2,140
15% of all tracked queries
| Query | Avg position | Impressions | Clicks | CTR | In paid? |
|---|
Total SEM spend / mo
£79,400
Across 8 campaigns
Overlap keywords
47
Bidding where organic = #1
Avg CPC (waste)
£1.42
On overlap keywords
| Keyword | Campaign | Monthly spend | CPC | Conversions | Organic pos. | Status |
|---|